Top 20 data connectors in 2023

Contents

Hundreds of companies use Growth Nirvana to connect their data sources. Below are some interesting insights and our most popular data connectors.

Data Connector Insights

A surprisingly popular data connector is Google Sheets and Email which is primarily used to ingest ad hoc data (ex, business goals like revenue targets, OKRs, and KPIs).  Another use case for using Google Sheets and Email is to ingest data from sources that do not have an API.  In this case, a manual or automated export to CSV or email is available and Growth Nirvana can automatically load those files to generate real-time dashboards.

ActiveCampaign is increasingly popular among our customers for email marketing.  There are so many email marketing solutions such as Klaviyo, Marketo, Mailchimp, etc.  But, recently many SMB and mid market customers are using ActiveCampaign.

Finally, most organizations are using a wide variety of connectors so there is a very long tail of active usage across the 400+ data connectors we support.

Popular Data Connectors

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